Not to trivialize it, but when Jesus spoke of Hell, He was issuing a warning. Kind of like "Bridge Freezes Before Pavement", or "DANGER! HIGH VOLTAGE". He is looking out for our best interests in a life-threatening situation.

Jesus doesn't scare the Hell out of you, He loves the Hell out of you. You just have to be willing to accept the warning and the love that goes along with it.

As much as I dislike attending a church where Hell is all you hear preached, I also dislike going to one where all you hear is "God is Love". There is a medium, and just as we are told how much God loves us, we must be reminded that He is also a God of wrath.

Ultimately, its our choice: love or wrath.